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Zillow, Trulia, HotPads Paid Inclusion
Zillow, Trulia, HotPads Paid Inclusion

Zillow's new Single Family Homes product requires listings to be tied to a contract.

James Barrett avatar
Written by James Barrett
Updated over a week ago

Zillow has moved into a paid advertising model across all states which now requires listings to be tied to a contract. Below are next steps and how to best make sure your Zillow leads are still connected to Tenant Turner.

  1. Pay Zillow - this allows you to syndicate as you do today without interruption. If you'd like to set up a paid agreement with Zillow, you will need to reach out to them at Just make sure you let them know if you'll be syndicating through Tenant Turner so they can connect the feed. To help them connect the feed be prepared with an example address and your account specific Tenant Turner contact information, found on your Listings Information page. You will get direct access to Zillow customer support and a nightly analytics report. Most importantly, your listings will be seen as coming from a "Verified Source" on Zillow, which will rank your listings higher in default search results and give you a competitive edge over other listings in your area. 

  2. Review your listings - Zillow has marketing requirements that, if not met, can hinder your listing. This article will help you make sure your listings are posted successfully! Once you have activated your rental, you can reference the Syndication Report to check on your listing! (Please allow 24 to 48 hours for your listing to be live)

  3. Control which listings you post - If you'd rather not pay to post a certain rental on Zillow, you can turn off 'Zillow Rentals' under the Syndication preferences on that rental's Settings page. You now have full control over both which rentals are syndicated, and what sites they are syndicated to! This article explains more.

Whatever option you choose, Tenant Turner is here to help! We know how important your tenant leads are, and our support team is ready to facilitate the transition to Zillow’s paid inclusion or your preferred posting process.

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