Zillow now requires a paid agreement to be in place in order to advertise on their sites (Zillow, Trulia and HotPads). Without a paid agreement, your rentals will not be listed. To inquire about and set up a paid agreement with Zillow Group, please reach out to rentalshelp@zillowgroup.com.

If you do have a paid agreement in place with Zillow Group and your listing is not showing up correctly (or at all), the tips below may help! Feel free to also reach out to Zillow directly for further corrections or inquires pertaining to your rental listings.


Zillow requires all photos to have a resolution of at least 330 x 220. If you do not see some or all of your rental's pictures, verify their resolution in the software you use to syndicate your listings and adjust if necessary.

Zillow also uses an algorithmic photo sort that has proven to increase engagement by 20%. Therefore, photo order on your listings will be automatically rearranged based on these algorithms to display images in the order that leads prefer to see. Unfortunately, photo order is out of our control but you are welcome to reach out to rentalshelp@zillowgroup.com to see if they can offer further assistance around this.


Zillow prohibits the word "felony" or "felonies" in marketing descriptions. Having this word included may result in your marketing description from being displayed on a listing.

Note: Zillow does not allow 'rooms for rent'.

Zillow requires all listings to have a price. Verify your listings include the monthly rent amount.

Zillow requires URLs and email addresses to be removed from property descriptions. They may block listings if they find links and email addresses in your listings.


Zillow will display multi-family units under the building address and then provide prospective tenants links to individual floorplans or individual units that you have listed for rent. Thus, multi-family listings will look slightly different than single family listings.

Note: Zillow requires a paid subscription to list units for buildings with over 50 total units. If you are trying to advertise a listing in a building with more than 50 total units, go to https://www.zillow.com/marketing/rental-property-advertising/ to sign up for Zillow's rental advertising.

Related Articles:

Did this answer your question?